The purpose of this particular blog will be to discuss all the various ways that a stylist, whether a 30 year pro or a new student just out of cosmetology school can market themselves and their salon. Many trades people not only don't think about marketing as a direct link to a solid income but they don't spend any time trying to learn about marketing for themselves.

One of the worst mistakes that I see over and over again is a stylist works on their skills (necessary) continuously without realizing that a lot of people have no idea of who they are unless you market yourself or your salon. 

Tradespeople all have the same mindset (generally speaking) "I want to be the best" and that is understandable. You love what you do and you want to perfect your trade ... I get it but, I want you to be successful monetarily as well. 

This gives you more latitude to develop in ways that you haven't even thought about yet and besides that you get to take all your experience and deliver even better services to your customers and build a terrific salon and business.

So today I want to start with the lowly business card: