Beauty Professionals Should Treat Their Client List As Their Most Important Asset

The central factor of any business is not what they do for you no, when we discuss building a strong company the most important aspect of it is their clients.

I’m amazed of how many beauty professionals don’t even have a client list or stay in touch with the people that have spent money in their salons. And just so you know a client and a customer are not the same thing. Notice how the words aren't spelled the same, that's a good indication that something is different.

Okay, I'm just kidding, but a person has come in once and clients are those that continue to make sure to see you.

A client is not a one time customer which brings us here

... do you know what your ‘lifetime client value’ is for each of the men and women that come to you? Did you know that there was such a thing as ‘lifetime client value?’

Have you even heard that it cost 5 to 7 times more to bring in a new client than to really take care of the ones you already have? These are considerable things to understand and let me tell you that businesses that excel know exactly what each client is worth to them. That's so you can calculate how much you can give to them and still be profitable.

I won't begin to get into the ‘lifetime client value’

because I have an in-depth article already on my web site for you to consume but let me say this, that each of your clients are certainly worth $2500 without me even doing any math. Now I bet that makes you look at them quite a bit differently doesn't it?

Okay, let's think about the process of developing a client list for each and every woman that comes by your salon. Yes, even the first time visitors! It's not hard and you can have fun with it. How many times have you gone to a doctor or dentist for the first time and what do they have you do? Fill out some forms, so how about if you have a visitor form ready to get their name and number and how about an email address?

If they begin to balk on the email address, tell them that you send specials every quarter or so and this way you can contact them. And reassure them that you won’t abuse the data in any way, shape or form.

You can make a simple statement like this:

We respect your privacy and will not allow anyone else to have your information. Ever!

That's all there is to it, just give them your promise ... and then – keep it.

Now since you have begun to generate your list

there are all kinds of things that you can do to stay in touch with your clients to keep them informed of various specials on products, or highlighting, or cuts. Whatever you want it to be. And on a schedule that you set up just sent an email to them.

Include some special insider tips of caring for their hair or something new that you just got in your shop or whatever tool that is new to the market and how it works wonders to their hair.

The thing that you want to get out of it all is to stay in touch with your clients;

then guess what begins to happen? They can't wait until your next email and that means that they'll come by to come in to your salon more often. Wouldn't that be cool, I bet you’ll hate that.

I want to get this across to all beauty professionals ... there are a lot of things that you can do reasonably for your clients that will definitely make them loyal to you. All you need to do is begin with that client list.

Now if you need some more guidance right now with this or other strategies in marketing then go to www.Stylin2Succeed.com right now.