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| Learning The Basics To The Extreme |
| Hairdresser Zone - Salon Marketing |
| Written by Bill Slater |
|
One of the biggest 'secrets' is that there really isn't any secrets. Oh yea, there are techniques and strategies but I want to tell you that implementing what you learn is possibly the biggest 'secret' that you could ever learn. Stylists will read about marketing to boost the number of customers coming in and ask another stylist about it and it's over ... even before it began. Listen, stylist know how to cut hair, I don't doubt that. But what I wondering is how many of them are making six figures a year? Marketing for profit, and I don't know why you would do it if you couldn't bring in more customers and make more money is, and will always be about studying the basic steps developed by the old masters. We really don't need to be creative and come up with new ideas because we haven't learned how to utilize all the proven ones yet. I have studied marketing for over 6 years now and I can learn more now than I ever learned before, because the basics have been already etched into my skull. And where did I learn this? From the old masters that have proven by their success that you can begin with the basic marketing principles that has been taught since the early 1900's. |
| Last Updated on Wednesday, 16 December 2009 13:54 |