3. Conversions to clients -

this is where it begins to happen in marketing your salon, and where you get serious about your business.

You've already given them a number of really good sessions no matter what the services were that you fulfilled. And you do things different then most, you send a thank you card to them after every visit. Wow, what's that all about? Well, it's about building a customer into a loyal client....

by exceeding their expectations. And by giving great customer service and providing some other small but important acts of care and kindness to them.

Listening is the place to begin, do you know how to listen ... really listen to all that your client is trying to tell you? Did you know that listening is a talent and has to be understood because most of us would rather talk and tell others what wonderful things we've done, (it promotes our egos you know) rather than ask some legitimate questions and then listen to the response?

How's your telephone skills?

Do you know there are intelligent ways to answer the phone and strike up a conversation that encourages your customers to come in?

Heck, some of the hairdressers that I've talked to on the phone were so cold on the phone they would have to pay me if I came in. Boy, that was exciting talking to them; (yea right!) and I can assure you that I didn't go in.

You have the ability to take your customers to client status if, you will work for them to show your honesty and character and that you respect them.

And that doesn't mean that you'll allow people to slam you or take advantage of you. You know, some of the happiest times in business is when you fire a client that has no respect for you. And it will happen every once in a while that you just can't seem to find an open slot for them. Ha.

Nonetheless, building a loyal client is for sure one of the greatest things you can do to grow your business, giving you the capacity to grow to the size that you're comfortable with.

These days of economic uncertainty

don't have to be the end of your business if ... you're be proactive in caring for your customers and use smart ways to attract new ones. It doesn't have to cost a lot of money, as a matter of fact there's an awful lot that you can do for very little investment.

But understand this ... you will have to work for your customers, that much has changed. And they are in the drivers seat and the hairdressers that are diligent with this will win in the end.

You can be a success when you market your salon in a step by step fashion, using these skills in an easygoing manner with your clients.

Want to dazzle your customers further? You can with some simple strategies that will build them into loyal clients. Just try it and see for yourself.

You might not believe this but most hair stylists under-serve their customers.