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Rodney Wayne |
| News - Newsflash |
| Written by Administrator |
Rodney Wayne hairdressingBusinessman and Hairdresser Rodney Wayne is introducing a new chain of salons, Stylexpress, which will target a new segment of the market for Rodney Wayne. "Stylexpress will be quicker and cost effective than the current Rodney Wayne Salons," Rodney Wayne in the salon business for 42 years
"Stylexpress will be launched at the Base in Hamilton. Rodney Wayne has also acquired Hair Express which will be re-branded and re-fitted to match the salon at Chartwell by the same name. "Two Stylexpress salons in Hamilton will be opening this year." Rodney Wayne also has the retail business Shampoo n' Things.
"In addition salon pricing may vary, a haircut at Rodney Wayne CBD Auckland, may cost more than a haircut at Rodney Wayne hairdressing Timaru. To get your hair coloured at Stylexpress is $69 compared to a Rodney Wayne salon which starts from $89 depending the colour you want.
A hair cut and style at Stylexpress will be considerably less than the current salon format, $48 compared to $79 at Rodney Wayne. "The success of Stylexpress will determine how fast the Rodney Wayne group can introduce the new brand throughout the rest of New Zealand. " We see this as an exciting opportunity because Stylexpress may have more success than Rodney Wayne salons in certain locations because of the price advantage"
"The strategy is to position Stylexpress between the Shearing Shed and Rodney Wayne," he said.
Rodney Wayne were the first salons in Auckland to provide high-quality hairdressing outside the Central Business District Rodney Wayne has been in the hairdressing business for 42 years.
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| Last Updated on Saturday, 22 January 2011 16:58 |
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