One of the biggest 'secrets' is that there really isn't any secrets. Oh yea, there are techniques and strategies but I want to tell you that implementing what you learn is possibly the biggest 'secret' that you could ever learn. Stylists will read about marketing to boost the number of customers coming in and ask another stylist about it and it's over ... even before it began. Listen, stylist know how to cut hair, I don't doubt that. But what I wondering is how many of them are making six figures a year?

We're here to continue with our article on marketing your business.

2. Customer Service - this is confidential;

the key to unlock the door of repeat business, especially in the salon business. And the decisive element that transforms customers into clients. By the way, did you know that customers and clients aren't the same? Would you believe that the words are even spelled different which ought to give you a clue ... ha, but I'm just messing around with you.

There are 3 essentials to building a great salon business, and as primitive as that sounds most trip over some of the required steps. Mostly because only a small portion of businesses employ real building strategies, it's easy to get satisfied when we perceive that things are going OK and then when the economy is down ... oh no, now what are we going to do?...

Beauty Professionals Should Treat Their Client List As Their Most Important Asset

The central factor of any business is not what they do for you no, when we discuss building a strong company the most important aspect of it is their clients.

I’m amazed of how many beauty professionals don’t even have a client list or stay in touch with the people that have spent money in their salons. And just so you know a client and a customer are not the same thing. Notice how the words aren't spelled the same, that's a good indication that something is different.

A beauty professional needs to understand that there are 3 ways to increase and recession proof his salon business. And it's really as easy as pie.

Most of the hairdressers that I know get fooled and wrapped up in the day to day grind of going to work and performing their service and they forget about the biggest reason of why they even started a business - to develop a good return and make a profit.. but